![]() ![]() Victor sat back and listened to his new signee sing the lyrics to Tamia’s 1998 R&B hit “So Into You” with unexpected ease. But this revelation about Pop’s background as a singer came as a surprise.Įager to show off his hidden talent, Pop Smoke queued up an unreleased song called “Something Special” and played it through the office speakers at an ear-splitting volume. When his associate Rico Beats introduced him to Bashar Jackson, a kid from Canarsie with an impossibly deep voice and hard-hitting drill records, Victor jumped at the chance to sign him to his new venture, Victor Victor Worldwide. The 39-year-old music executive had been keeping a close eye on the emerging drill scene in Brooklyn for months. ![]() “I used to sing before rapping,” he explained. The truth was, Pop Smoke had only been rapping for a few months, so he deflected the question and offered up a new piece of information. “How long have you been rapping?” Victor asked, making small talk. Three months before his 20th birthday, Pop Smoke sat down for a conversation that changed the rest of his life.Īs the ink dried on his first recording contract, he was inside a New York City office building in April 2019, celebrating the occasion with his new label boss, Steven Victor. In the wake of his death, a team of collaborators set out to fulfill his final wishes and release an album that would own the summer. After conquering New York City, Pop Smoke plotted to take over the world. ![]()
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